TASTE OF TOMORROW

SAMSUNG KX | LONDON | 2023

Immersive Samsung experience with Professor Green and chef Sara Kiyo Popowa, exploring smart, sustainable home-grown food.

In October 2020, Green Lab was commissioned by creative agency Exposure to co-curate and deliver Taste of Tomorrow, an immersive content series and in-person event hosted at Samsung’s UK Innovation Hub, Samsung KX, in King’s Cross, London.

The experience explored the future of food in urban settings, focusing on how connected living, smart technology, and sustainable growing practices could reshape the way people grow, cook, and eat at home.

Green Lab played a central role in the project, designing and building a bespoke hydroponic garden as the focal point of the event. This system showcased how small-space growing can become an accessible reality through controlled environment agriculture and smart home integration.

The garden featured a variety of crops including microgreens, edible flowers, herbs, and peppers — all cultivated on-site for use during the live sessions and filming. Visitors could interact with the garden through a Samsung Tab S7+, which controlled key environmental elements such as LED lighting, temperature, airflow, and light spectrum — demonstrating the practical use of mobile technology in modern home food systems.

Alongside the hydroponic garden, the event featured live demonstrations and discussions led by Green Lab founder Ande Gregson, plant-based chef Sara Kiyo Popowa, and musician Professor Green. The trio explored the relationship between food innovation and urban living, introducing attendees to new food futures, including low-waste cooking techniques and alternative protein sources such as mushrooms, kombucha, and insect-based snacks.

The experience was designed not just as a showcase, but as a platform for meaningful public engagement, offering tangible tools and insights that attendees could take home and implement in their daily lives.

The Taste of Tomorrow series offered a vision of how technology, creativity, and sustainability can come together to inspire a healthier, more resilient way of living — one that supports better choices for individuals and the planet.

Green Lab’s contribution ensured that this future felt practical, accessible, and rooted in circular design thinking.

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